Website Optimization vs. Keyword Marketing
I thought it was high time to have a “vs.” in the old blog.
Website Optimization would be the oh-so-glamorous job of going through the code on your site and making sure that it/you are playing by the rules. The biggies are:
- Title Tag
- Description Tag
- H1 Tag
- Anchor Text
- Paragraph Text
I know this doesn’t include alt img, img names, javascript, css, flash, h2-6, blah, blah, and blah. But code nerds worldwide would agree that if you are playing the game with those top 5 then the others really aren’t going to make up the difference.
Keyword Marketing may include website optimization, but it must include creating a positive influx of inbound links from relevant sites to your site via the particular keyword.
So, John wants me to optimize his website. I go into the code, clean it up, and bang, optimized website.
Not a whole lot different than if John wanted me to optimize his physical store. I go in, clean, organize, and bang, a better store. This does not mean that I have “marketed” his store, I just made it more efficient once I was there. However, if I go out and tell the whole town that John sells the best backpacks in town and I get 100 other local businesses to refer that business to him, now he has been marketed.
I am finding that the term SEO is becoming a Kleenex type term. You know, anything you blow your nose on is a Kleenex. I would say that currently SEO = Website Optimization + Keyword Marketing.
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