Least Optimized Sites
I thought I would start a list of sites that are a far cry from optimized.
My first nominee
www.banklandmark.com
I will also tell you some things they are doing wrong.
Keyword: banking
Optimization advice
General Page Properties
Page URL
1. Your keyword isn’t present in the URL. Our research reveals that the majority of top-ranked pages have their keywords in the URL. If you have an established site then we do not recommend changing the domains or page name, but it might be worth considering when developing pages in future.
General Properties
1. Your page uses frames. Search engines find pages that use frames difficult to navigate and should therefore be avoided if possible. We recommend not using frames for your website if it can be avoided.
2. Your page uses internal Javascript. While using internal Javascript is not a problem in itself, the search engines may take a dislike to this unnecessary content in your HTML. We recommend changing your design so that your Javascript is imported from an external file.
Main on-the-page factors influencing your ranking
<HEAD> area:
<TITLE> Tag
1. Your keyword is not present in your Title. The Title tag is very important for keyword optimization. We therefore recommend you place your keyword in your Title tag.
Meta Description Tag
1. Your web page does not have a meta description tag. Your page should have a meta description tag in the area of the HTML, which will give a short description about your website.
Meta Keywords Tag
1. Your webpage does not have a meta keywords tag. Your page should have a meta keywords tag in the area of the HTML, which will list a series of relevant keywords that apply for your site.
<BODY> area:
Visible Text
1. Your page has too few words. We recommend you should have 120 to 1320 words, instead of the 3 you have now. Make your page more informative by adding more relavent content to the Body.
2. None of your keywords are in bold. By putting a certain keyword or phrase in bold tells the search engine that you place emphasis on these words. Naturally it considers these words more important than those in regular font.
3. None of your keywords are underlined. By putting underlining a certain keyword or phrase tells the search engine that you place emphasis on these words. Naturally it considers these words more important than those in regular font.
4. Your keyword is poorly presented throughout the page. Your keyword should appear at least 3 times in the visible area of your page (known as the <Body>), while it actually appears 0 times.
5. Your keyword prominence is too low on this this page. Your keyword prominence is only 0 while it should be at least 6%. If possible try to move your keyword closer to the beginning of your page to improve its prominence.
6. Your keyword doesn’t have enough weight on this page. It must constitute at least 1%, while your page has only 0. Try to increase the keyword weight so it amounts to 1-10% of the total visible text.
7. Your keyword is not present at the beginning of this page. Early appearances of your keyword shows its importance in the context of the entire page. Try to put your keyword as near to the start of the first paragraph <p> as is possible.
8. Your keyword is not present at the end of this page. Your page will be more relevant if your keyword appears at the end of the visible text. Try to put your keyword in the last paragraph of your page.
First Heading
1. Your keyword is not in your first heading. We recommend you should list your keyword in the first heading of your page. This will give emphasis to your keyword.
All Headings
1. Your keyword is not in any of your headings. We recommend you should try to list your keyword in the headings of your page. This will give additional emphasis to your keyword.
2. Your keyword weighting is too low across your headings. You need to improve your keyword weighting in your headings. Do this by removing unnecessary words from your headings, this will give your keyword more weighting. You should aim for a weighting of 5%, yours is currently 0.0%.
Link Text
1. Your keyword is not listed in the link text. You should try to include your keyword in the link text (anchor text) of some of the links on your page.
Alt Text
1. Your keyword is not in the alt text for any images on your page Search engines index the Alt tag for images, therefore it is important you include your keyword in the alt text.
2. Your keyword is not listed in the first three image alt tags on your page You should try to list your keyword in the first three alt tags on your page.
3. Your keyword weighting in the alt tag is not sufficient You should attempt to get a keyword weighting of 5%, your current weighting is 0%.
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