SEO Kansas

I just read this definition of chaos theory: “The idea that seemingly minor events accumulate to have complex and massive effects on dynamic natural systems.”

This holds true for most sites that approach us for SEO. Those “seemingly minor events” often are your keywords sprinkled about your site in a complete mess.

The simple way to fix this disorder is to create order. I suggest one keyword or phrase as a theme per web page. So if you have a webpage about narcolepsy, don’t also have the same page cover the extensive topics of polysomnography, sleep apnea, and cpap titration. Think of your site as an outline. Each keyword has a line in the outline. Some items are bracketed in, some are headings. Or think of it is as a web graph. One idea per bubble with all of the bubbles connecting.

Because the internet is all about clutter, try to declutter your site and content. Please do not make your user dig and decipher and wade through every topic under the sun. The place to have a list of all of your products and services is on your products and services page.

Visit wikipedia again sometime and see how one topic is on one page and links to other pages with related topics. This is similar to how the human brain store information.

www.solhaam.org states that our brain is

“continually associating new information with older information, and older information with other older information, is much more than random cross-referencing.

It is because of the meaningful way in which we associate over such large volumes of stored information, that the process of associating amounts also to the seeking of meaningful associations.”

The key to that statement is associations. There must be some order of information that is associated to other information.

I often ask this question. If someone visits my site and lands on this page and this page only, does it make sense? Do they understand what I am talking about and what it has to do with anything? Does it leave them wanting more and if so, is that “more” easy to get to from there?

Tags: keywords

This entry was posted on Monday, August 11th, 2008 at 2:56 pm and is filed under keywords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.