SEO Kansas

That would be Search Engine Optimization as a function of Search Engine Marketing as a function of Internet Marketing as a function of Marketing. Whew!!

Who cares? Right? Well, your customers do. Most, if not all, of the small businesses I run into don’t understand the purpose or place for search engine optimization. They all ask, “Well once you get it optimized, won’t it just be fine from there on out?” Well…no. Yes the code may remain optimized and the paragraphs may be well written, but you must understand that optimization is a function of search engine...

Craigslist, Oodle and the like. What is the purpose you might ask?  Here are a few ways classified ads are helping my SEO clients.

1. Links - Most of these classified sites allow links to your site in their “services” section. While these links are not permanent, they do count and you are in control of the anchor text.

2. Ad response - People who view the ads could: click to contact the advertiser, call the phone number in the ad or click to view the website.

3. Exposure - Because most of the big boys have multiple cities, we advertise different keywords in...

I just read this definition of chaos theory: “The idea that seemingly minor events accumulate to have complex and massive effects on dynamic natural systems.”

This holds true for most sites that approach us for SEO. Those “seemingly minor events” often are your keywords sprinkled about your site in a complete mess.

The simple way to fix this disorder is to create order. I suggest one keyword or phrase as a theme per web page. So if you have a webpage about narcolepsy, don’t also have the same page cover the extensive topics of polysomnography,...

I would have to say that I do not and will never have the balls to take on Google and announce that I do anything more or better than Google. The new search engine is named Cuil, after the Gaelic word for “wisdom.” Again, I don’t know, have or see the wisdom in confronting Google. The look of www.cuil.com is semi-cuil. The results page is almost disturbing to look at since we are all used to the norm. I cannot figure out where they are getting the thumbnails. Things that are normally number one on Google are sometimes not even on the first page of cuil....