SEO Kansas

Knowing your competition is one of the best practices or states of being for any business, online or off. I find that nearly every brick and mortar business knows their brick and mortar competition, but they don’t have a clue who their online competition is.

I recently had a medical facility give me their list of competitors. When I ran a competition analysis for their online competition, the list was completely different. All of their online competitors have physical locations in the same geographic area, thereby making them offline competitors as well.

Here are some things...

I just had a loyal customer come in and proudly announce he is moving product via his new website and that they Craigslist strategy we trained him on is working marvelously. However he noted that his online customers and his in store customers seem to be 2 different types of people. The people calling off of craigslist are not as eager and are not responding as well to his tried and true in person sales tactics. I believe there are some distinct reasons for this.

1. Expectations - If a customer walks into your store and asks a sales rep for help, they expect a conversation with a salesperson. ...

For most SEO professionals a conversion is closer to a click-through than it is a transaction. The whole purpose of SEO for most businesses is to increase business by increasing exposure. Exposure is the easy part. Business is not. I frequently have people contact me regarding SEO and tell me they have to have a PR of 5 or they need 10000 visitors a week or some unattached number and I usually ask, “why?” And…

there is a long pause…..

uh….I don’t know

That’s the usual answer. Go ahead…try googling “running shoes”...