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Archive for the ‘SEO’ Category

Diabetic Diet for Keyword Marketing

Friday, October 31st, 2008

Diabetics are often told to mixed their foods. They categorize them into the speed at which they are metabolized into the body, or have benefit.This analogy or example strangely has great application when it comes to Keyword Marketing.

First are slow Carbs/Tactics. These are tactics that have a slow start, but long lasting effect. This would be old school link building. Requesting, purchasing or creating links to your site. Relevant links none the less.

Then come medium Carbs/Tactics. These are tactics that take effect more quickly, but their benefit may take a month or two to...

Posted in SEO, Uncategorized, keywords, search engines | No Comments »

www.8421212.com

Tuesday, September 30th, 2008

Optimization Advice and Advanced Analysis

Keyword: pizza

Optimization advice

General Page Properties

Page URL

Your keyword isn’t present in the URL.   Our research reveals that the majority of top-ranked pages have their keywords in the URL. If you have an established site then we do not recommend changing the domains or page name, but it might be worth considering when developing pages in future.

General...

Posted in SEO, Uncategorized | No Comments »

Website Optimization vs. Keyword Marketing

Saturday, September 27th, 2008

I thought it was high time to have a “vs.” in the old blog.

Website Optimization would be the oh-so-glamorous job of going through the code on your site and making sure that it/you are playing by the rules. The biggies are:

  1. Title Tag
  2. Description Tag
  3. H1 Tag
  4. Anchor Text
  5. Paragraph Text

I know this doesn’t include alt img, img names, javascript, css, flash, h2-6, blah, blah, and blah. But code nerds worldwide would agree that if you are playing the game with those top 5 then the others really aren’t going...

Posted in SEO, keywords | No Comments »

SEO(SEM(IM(M)))

Tuesday, August 19th, 2008

That would be Search Engine Optimization as a function of Search Engine Marketing as a function of Internet Marketing as a function of Marketing. Whew!!

Who cares? Right? Well, your customers do. Most, if not all, of the small businesses I run into don’t understand the purpose or place for search engine optimization. They all ask, “Well once you get it optimized, won’t it just be fine from there on out?” Well…no. Yes the code may remain optimized and the paragraphs may be well written, but you must understand that optimization is a function of search engine...

Posted in SEO, keywords | No Comments »

Sales Strategy In-person vs. On-line

Friday, July 18th, 2008

I just had a loyal customer come in and proudly announce he is moving product via his new website and that they Craigslist strategy we trained him on is working marvelously. However he noted that his online customers and his in store customers seem to be 2 different types of people. The people calling off of craigslist are not as eager and are not responding as well to his tried and true in person sales tactics. I believe there are some distinct reasons for this.

1. Expectations - If a customer walks into your store and asks a sales rep for help, they expect a conversation with a salesperson. ...

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Posted in SEO, conversions | No Comments »

SEO and Design

Wednesday, July 9th, 2008

There will always be the debate about SEO and design. Pure SEO probably isn’t very sexy design and visa-versa. Please understand that I am only referring to what we call “on-page factors.” This would not include the design or optimization of the sites linking to you, but rather the actual pages on your site. Read the rest of this entry &raquo

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Posted in Design, SEO | No Comments »